Redesigning RBL Bank MyCard Application

Apr 8, 2022

— RBL Bank is one of India's leading private sector banks with an expanding presence across the country. The bank aimed to renovate its credit card application, originally designed 10 years ago.

Our goal was to modernize the app, allowing customers to manage their cards independently and reduce reliance on call centers. We focused on elevating the app's design and functionality to increase engagement and provide a better overall user experience.

— RBL Bank is one of India's leading private sector banks with an expanding presence across the country. The bank aimed to renovate its credit card application, originally designed 10 years ago.

Our goal was to modernize the app, allowing customers to manage their cards independently and reduce reliance on call centers. We focused on elevating the app's design and functionality to increase engagement and provide a better overall user experience.

Service

RBL Bank

Duration

1 year

Industry

Banking

Service

UI/UX design

App Design

Credit Card Application design

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Blue Flower

Brief

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Business Challenges

Confusing Navigation and Structure:

  • Users struggle to search, compare, and apply for financial products due to a lack of clear organization.

  • Information is presented in a way that feels overwhelming, especially for first-time users who are unfamiliar with financial terms and options.

Low First-Time Engagement:

  • The platform fails to grab attention or excite new users.

  • There’s no interactive or rewarding element to encourage exploration or build trust.

Friction in Key Actions:

  • Essential tasks like comparing products or setting up payment reminders are not easy to complete.

  • The experience is inconsistent across web, mobile-web, and Android platforms, adding unnecessary frustration.

Lack of Personalization:

  • Users receive generic product suggestions, making the experience feel irrelevant and impersonal.

  • The platform doesn’t adapt to individual preferences or guide users based on their behavior or needs.

Wireframe

05

Areas of Enhancement (UX Perspective)

Make Authorization Effortless

Allow users to access the app quickly and easily.


Improve Support with Chatbots

Provide 24/7 help to users when they need it.


Show Financial Insights at a Glance

Give users a clear view of their finances, including planned and available balances.


Deliver Valuable Spending Insights

Help users see where they spend the most with easy-to-understand charts.


Ensure Key Data is Easily Accessible

Show users their current balance without confusion.


Make Finances More Engaging

Use gamification to make managing finances fun and interactive.


Speed Up Payments

Simplify money transfers and bill payments to save users time and effort.

Make Authorization Effortless

Allow users to access the app quickly and easily.


Improve Support with Chatbots

Provide 24/7 help to users when they need it.


Show Financial Insights at a Glance

Give users a clear view of their finances, including planned and available balances.


Deliver Valuable Spending Insights

Help users see where they spend the most with easy-to-understand charts.


Ensure Key Data is Easily Accessible

Show users their current balance without confusion.


Make Finances More Engaging

Use gamification to make managing finances fun and interactive.


Speed Up Payments

Simplify money transfers and bill payments to save users time and effort.